Why should you start a blog? Well that’s simple. Right now, you:
- Have extra time because you can’t leave your house.
- Have plenty of things to say because you are amazing!
- Want to showcase your industry knowledge, creativity, or technical skills.
- Want a creative outlet that is 100% owned and controlled by you.
- Are looking to grow your business!
There you have it, five reasons why you should start your blog. There’s no time like the present!
Why I Started a Blog
I started my journey blogging as a way of self-expression. I wanted to share my passions and gain more control of the direction my life was heading. If I could start a valuable blog, I could also potentially monetize it in the future which could lead to greater financial freedom. Even if my blog didn’t become successful, I would still be able to say I have real life experience in writing blog articles, social media marketing, and content planning which could lead me to a new career path in the future.
What I’ve Learned by Starting a Blog
Since starting my lifestyle blog, I have learned so many technical skills and I continue to learn more things daily. Some of the skills I have learned or improved include:
- Copywriting and Editing skills
- Search Engine Optimization (thanks to the Yoast Plugin)
- Platforms such as Hootsuite, Canva, ConvertKit, SurveyMonkey
- Utilizing Analytics to Increase Engagement
- Editing Themes on WordPress
- Installing Plug-ins and Custom HTML Codes
- Starting and Maintaining an Email List
- Email and Social Media Marketing
- Content Planning and Creation
Check your future blog name in the domain checker below!
Benefits of Starting a Blog ❤
Intellectual Connections
Blogging allows you to intellectually connect with people all over the world that find value in the content you are creating. Blogging has personally benefited me by allowing me to express my passions and share support for social causes that are important to me (like sustainability).
Through my blog, and its social media accounts, I was able to grow a community of people who support what I am creating and the principles I believe in. Finding people who appreciate your content is one of the most extraordinary outcomes of blogging. It allows you to truly connect to people, leading to connections and friendships all over the world.
Financial Freedom
Once you have created a credible blog, with an engaged audience, you can move towards monetizing your blog which is a financial benefit. By transforming your blog into a passive income source, you will gain freedom to live your life in a way you never thought possible. This freedom does however come with a commitment to consistently create engaging content for your audience.
There are a few different ways to monetize your blog. One way of generating income from blogging includes sponsoring products and brands to increase sales for a company. This is known as affiliate marketing. Once you gain a community to influence, thus becoming an influencer, companies will offer to pay for product placements in order to reach your community of followers. You may be able to create posts of products in exchange for discounted or free products from companies as well. This typically depends on the size of your audience (how many followers and subscribers you have). Another way to generate income from blogging, is selling products you create or design to your community. This method takes a little more work as you have to make the product, but it can be more profitable in the long run.
Career Advancement
Blogging can also help to advance you in current career or field. If your blog is about career related topics , you could gain a readership that is also in that career. This would show your passion and knowledge of your chosen career. By staying up to date and writing about current trends or woes facing your field, you could become a valuable resource for any company you choose to work for. If you have a blog, even as a hobby, you should consider adding it to your resume. This would show that you have a wide skill set that could be beneficial to a prospective employer.
Blogging for Business
Blogging is a popular and effective method for businesses to increase their digital presence. As their digital presence increases, they have a greater ability to reach their target market through content marketing strategy. By creating content that attracts people in need of your product or service you can significantly increase sales. This can lead to extraordinary business growth. However, the only thing you can do that’s worse than not having a blog is having an outdated blog with irrelevant information. Keeping up with your blog is extremely important if you want your business to benefit from blogging.
Brand Awareness & Business Function
Increased sales figures are only one of the many benefits blogging provide give your business. Blogging also creates a forum where you can get feedback on what your customers want and need. By listening to your readers, you could improve your products or customer service methods and obtain an overall improved way of business. Blogging adds value for your customers while keeping your brand in their thoughts as a business who is taking extra steps to connect and serve their community. This leads to increased brand awareness which can also lead to brand loyalty.
Selling Online
Businesses can also use their blog as a way to promote their products and services. There are even features where you can sell products directly from your blog. This increases convenience for buyers, making them more likely to purchase from you. By offering deals and promotions for online purchases only is a great way to incentivize purchasing from your blog. Blogging for business can lead to increased sales, business growth, greater brand awareness, and potentially greater business function.
There you have it: Why you should start a blog and the benefits of blogging for individuals and businesses! If you have any questions or a unique way blogging benefited your life or business, please share it in the comments below!
If you need more inspiration or motivation, check out: Build Your Future by Setting and Achieving Goals
What are you waiting for?
Get started today using the same hosting service I use! When you get started with Bluehost, you have access to a blog set-up guide. This was extremely helpful to me when I was getting started! Click any of the links throughout to see what they have to offer!
